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Articles by Google

Studies:

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.

Measurement:

Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

Studies:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

Opinion:

Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.

Research:

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.

Research:Videos

Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017

Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.

Research:

Neel Murty on Measurement & Apps at #ZeeMelt 2017

Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.