IKEA

Articles in IKEA

Advertising:

Creative Picks | Episode 43

This week, we review ads by Heineken, IKEA and DHFL General Insurance. Let’s take a look…

Marketing:

Creative Picks | Episode 34

From Ola's #RoadToGold campaign to IHOP's name change to IHOB, here are the marketing stunts that made an impact this week. Ritwika Gupta takes a look: 

Marketing:

Creative Picks | Episode 12

Ushnota Paul takes you through this week's top marketing innovations.

Advertising:Videos

Creative Picks | Episode 09

From Swiggy’s effective 20 second spots to Ikea’s whacky ‘Ghost’ ad, these were the communication pieces that caught Ritwika Gupta’s interest this week.

Advertising:Videos

Creative Picks | Episode 02

Ushnota Paul shares her top 3 picks for last week - The Mo Salah Surprise, Aerosmurf and Assemble AR App

Advertising:

“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…