Articles in IKEA
September 24, 2018
This week, we review ads by Heineken, IKEA and DHFL General Insurance. Let’s take a look…
August 15, 2018
From Ola's #RoadToGold campaign to IHOP's name change to IHOB, here are the marketing stunts that made an impact this week. Ritwika Gupta takes a look:
May 15, 2018
Ushnota Paul takes you through this week's top marketing innovations.
April 30, 2018
From Swiggy’s effective 20 second spots to Ikea’s whacky ‘Ghost’ ad, these were the communication pieces that caught Ritwika Gupta’s interest this week.
April 10, 2018
Ushnota Paul shares her top 3 picks for last week - The Mo Salah Surprise, Aerosmurf and Assemble AR App
January 11, 2018
IKEA’s new print ad is whacky, unconventional and rather interactive!
November 3, 2017
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…