April 1, 2022
April 1, 2022
Advertising:
“Production companies / content studios can help bridge the gap in branded entertainment.”
December 24, 2021
December 24, 2021
News:
In other news, Urban Company has sued its female workers for protesting against rules that the women say will hurt their earnings.
June 10, 2020
June 10, 2020
News:
Meanwhile, McDonald’s has promoted Alistair Macrow to global CMO.
June 21, 2019
June 21, 2019
Marketing:
Ritwika Gupta reviews the 3 marketing campaigns that caught her attention.
November 22, 2017
November 22, 2017
Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 8, 2017
November 8, 2017
Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
