Indigo Airlines

Articles in Indigo Airlines

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 06

This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 04

Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.