John Lewis

Articles in John Lewis


Creative Picks | Episode 55

This week, Ritwika Gupta reviews ads by John Lewis, Chumbak and Mcdonald’s.


Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom

What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.


Creative Picks | Episode 41

On this episode, we take a look at some outstanding ads by Nike, FedEx and John Lewis & Partners + Waitrose & Partners.


And In The M&S Corner, Here’s Paddington!

Can marmalade-loving Paddington Bear help Marks & Spencer?


John Lewis Raises A Toast To Childhood

You will fall in love with Moz, the lovable monster who hangs out with Joe.


When Will India Create A John Lewis?

What will it take for an Indian brand, communicating to Indian audiences, to be written about months before the communication breaks?