Kantar

Articles by Kantar

Advertising:

Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017

No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.

Research:

Nick Burfitt on “From TV To TV” at #ZeeMelt 2017

For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.

Studies:

Nick Burfitt on Communication Planning at #ZeeMelt 2017

Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.

Research:

Mobile Video Market to reach 1200 crore by 2021. Here’s why the mighty small screen is overtaking TV

Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.