Marketing

Articles in Marketing

Advertising:

Creative Picks | Episode 38

This week, Ritwika Gupta reviews marketing campaigns from brands like Red Label, Snickers and Grofers. Watch the full episode.

Marketing:

Creative Picks | Episode 30

From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 28

From Länsförsäkringar, Schweppes to Kit Kat, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 22

From Domino's, Norrlands Guld to Evolution Hotel, here are Ushnota Paul's favourite marketing innovations of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 18

From The Times of India, Mercedes Benz to HomeGoods, Ushnota Paul's takes you through this week's top marketing innovations. Let’s take a look!

Advertising:

The World of Entertainment Rides the Digital Wave

The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.

Opinion:

One Step At A Time

Where do you see yourself 5 years from now?

Advertising:

Piyush Pandey: “Lack Of Patience Is Detrimental To Good Business”

"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."

Research:

The Power Of Celebrity Endorsements In The Digital Era

Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.

Marketing:

Why Every Marketer Should Master Blockchain

R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.