Articles in Marketing
August 30, 2018
This week, Ritwika Gupta reviews marketing campaigns from brands like Red Label, Snickers and Grofers. Watch the full episode.
July 31, 2018
From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 23, 2018
From Länsförsäkringar, Schweppes to Kit Kat, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 6, 2018
From Domino's, Norrlands Guld to Evolution Hotel, here are Ushnota Paul's favourite marketing innovations of the week. Let’s take a look!
June 19, 2018
From The Times of India, Mercedes Benz to HomeGoods, Ushnota Paul's takes you through this week's top marketing innovations. Let’s take a look!
May 8, 2018
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.
April 11, 2018
Where do you see yourself 5 years from now?
January 29, 2018
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
January 12, 2018
Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.
January 8, 2018
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.