Marketing

Articles by Marketing

Opinion:

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.

Opinion:

Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017

Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.

Studies:

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.

Media:Videos

Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.

Studies:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

Opinion:

Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017

Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.

Opinion:

Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017

With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.

Research:

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.

Studies:

“Predestination” by PHD India at #ZeeMelt 2017

What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.

Research:

Neel Murty on Measurement & Apps at #ZeeMelt 2017

Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.