Articles in MELT
January 19, 2019
CVL Srinivas explains why a marketer needs to know about this 'unconference'.
January 7, 2019
"A brand is nothing but an accumulation of stories."
January 2, 2019
"I'm not the team manager. I am the team captain."
December 26, 2018
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 12, 2018
"Only 5% of BARC's data and services are being used by the marketer."
December 4, 2018
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 27, 2018
How can Public Relations evolve?
November 20, 2018
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 12, 2018
The Do's and Don'ts of Digital Marketing.
November 5, 2018
Just a buzzword? Or can Blockchain help make marketing more effective?