Mobile

Articles by Mobile

Advertising:

Dave Christison on “The Viral Experiment” at #ZeeMelt 2017

Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.

Studies:

Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017

Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.

Media:Videos

Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.

Research:

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017

Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.

Studies:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

Research:

Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

Opinion:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Research:

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.

Studies:

“Predestination” by PHD India at #ZeeMelt 2017

What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.

Research:Videos

Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017

How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.