Nick Burfitt

Articles by Nick Burfitt

Research:

Nick Burfitt on “From TV To TV” at #ZeeMelt 2017

For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.

Studies:

Nick Burfitt on Communication Planning at #ZeeMelt 2017

Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.