November 4, 2023
November 4, 2023
Marketing:
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
September 30, 2023
September 30, 2023
Advertising:
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
August 4, 2023
August 4, 2023
Marketing:
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
June 10, 2023
June 10, 2023
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
November 4, 2022
November 4, 2022
Marketing:
“We are advertising to an attention-swamped audience.”
October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
October 15, 2022
October 15, 2022
Marketing:
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
