Opinion

Articles in Opinion

Marketing:

No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.

Marketing:

Homage To The Person Who Made The Drink That Officially Made Us An Adult

Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.

Advertising:

Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.

Marketing:

Why Every Marketer Should Master Blockchain

R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.

Marketing:

Blockchain in A&M: An Early Solution Looking For A Problem To Solve?

If there is a new game in town, fraud will always come along with new tricks.

Marketing:

Marketing And The Tyranny Of The Tangible

Content marketing is storytelling to tell the audience what we are about. One minute, isn’t that what brand advertising did?

Advertising:

You Can’t Not Vote

In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 04

Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.

Advertising:

Has Anyone Called You ‘Tubelight’ When You’re Hungry?

Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"