Opinion

Articles in Opinion

Marketing:

Ready To Melt: Podcast Episode 17

Blue-Chip Marketing Companies: B2B or B2C?

Opinion:

Are Beauty Pageants Just A Marketing Gimmick?   

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Opinion:

One Step At A Time

Where do you see yourself 5 years from now?

Opinion:

Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity

It’s a celebration of different women and their choices

Advertising:

Ready To Melt: Podcast Episode 13

A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.

Marketing:

No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.

Marketing:

Homage To The Person Who Made The Drink That Officially Made Us An Adult

Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.

Advertising:

Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.

Marketing:

Why Every Marketer Should Master Blockchain

R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.