April 30, 2018
April 30, 2018
Marketing:
Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.
April 12, 2018
April 12, 2018
Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
April 11, 2018
April 11, 2018
Marketing:
Where do you see yourself 5 years from now?
March 7, 2018
March 7, 2018
Advertising:
It’s a celebration of different women and their choices
March 5, 2018
March 5, 2018
Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 10, 2018
January 10, 2018
Marketing:
There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.
January 9, 2018
January 9, 2018
Marketing:
Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.
January 8, 2018
January 8, 2018
Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
January 8, 2018
January 8, 2018
Marketing:
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.
January 3, 2018
January 3, 2018
Marketing:
If there is a new game in town, fraud will always come along with new tricks.
