PepsiCo

Articles in PepsiCo

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Creative Picks | 7 March 2022 | Whisper, 7Up, Coke Zero, Greenpeace Brasil

Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.

News:

Melt Update | 7 Jan | Ad Veteran Gerson da Cunha Passes Away, PepsiCo India Appoints George Kovoor as SVP- Beverages & MORE

In other news, Spotify has rolled out clickable in-app podcast ads.

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Melt Update | 18 Nov | PepsiCo Hires Key Marketing Roles & MORE:

In other news, Netflix has launched a new website to share viewership data on shows and movies.

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Melt Update | 16 June | PepsiCo Files Trademark Violation Case Against Parle Agro & MORE

Meanwhile, Google has bagged a deal to provide French luxury goods powerhouse LVMH with cloud-based artificial intelligence solutions to personalize experiences for customers and foster long-term growth.

Research:

Melt TV | Episode 120 | Nikhil Dey

"Stop trying to sell and start trying to serve."

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Melt Update | 3 May | PepsiCo Foundation and SEEDS to Launch Community Vaccination & MORE

Meanwhile, MullenLowe Group has elevated S Subramanyeswar as chief strategy officer across Asia Pacific.

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Melt Update | 15 Mar | Vivo Mobile Reports 11.72% Dip in FY20 Advertising Expenses & MORE

Meanwhile, Kia Motors India has appointed Hardeep Singh Brar as National Head of Sales and Marketing.

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Melt Update | 1 Sep | Zee Entertainment Launches Zee Plex, a ‘Cinema2Home’ Service & MORE

Meanwhile, PepsiCo India has inked a co-branding pact with Bharti Airtel.

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Melt Update | 8 July | Deepika Warrier To Join Diageo As Chief Marketing Officer & More

Meanwhile, Instagram launches Reels in India today.

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Melt Update | 26 May | Uber India To Lay Off 600 Employees & MORE

In other news, menswear brand, Peter England, from the house of Aditya Birla Fashion and Retail, has roped in Ayushmann Khurrana as brand ambassador.