Articles in Podcast
March 5, 2018
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 24, 2018
Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.
January 8, 2018
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 15, 2017
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.