Programmatic

Articles by Programmatic

Measurement:

Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

Opinion:

Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.

Marketing:

Digital Tricks & Tactics – Understanding Ad Fraud Detection

Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.