September 14, 2017
September 14, 2017
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017
Media:
Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.
August 4, 2017
August 4, 2017
Marketing:
Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.
