Articles in Public Relations
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 8, 2017
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
September 14, 2017
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
August 5, 2017
In the coming years, all content would translate to videos. This would mean staying open to the re-structuring of PR plans and opening the team to several other expertise simultaneously leaning to real situations that would eventually lead to sustainable topics.