Ready To Melt with Anant Rangaswami
Articles in Ready To Melt with Anant Rangaswami
December 13, 2017
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 15, 2017
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 1, 2017
Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!
September 27, 2017
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
September 7, 2017
Now, listen to the latest and hottest from advertising and marketing in India.