September 22, 2021
September 22, 2021
Marketing:
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
September 11, 2021
September 11, 2021
Marketing:
Using digital and virtual experiences to keep Indian tourists engaged.
January 9, 2020
January 9, 2020
News:
In other news, Prerna Mehrotra replaces Audrey Kuah as DAN’s Executive Director, media group, APAC.
August 23, 2019
August 23, 2019
Opinion:
Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.
July 3, 2018
July 3, 2018
Advertising:
From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!
April 30, 2018
April 30, 2018
Marketing:
Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.
