RS Sodhi

Articles in RS Sodhi

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Marketing:

Melt TV | Episode 132 | Learning From Amul’s History

"All our decisions are driven by our core values."

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Opinion:

Protected: Curated Conversations by Facebook & Kyoorius | RS Sodhi

Planning for chaos in a fast changing world.

Marketing:

Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)

How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

Marketing:

Amul’s RS Sodhi: “Marketing Is Simple”

RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.

Marketing:

Amul – The Number One Nobody Talks About

The $4.1 billion dollar organization is not situated in Mumbai or New Delhi, but tucked away in Anand in Gujarat, about 45 minutes from Baroda. The organization is the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), India’s largest food product marketing organization, hawking a slew of brands in an astonishing 450 stock-keeping units. Considering the size, GCMMF is extraordinary nimble, having built a capability to launch new products within 60-90 days of conceptualization. 85% percent of their revenue is spent on their most critical raw material, milk. Advertising, the second largest cost head, is a mere 1% of their revenue. How does Amul achieve these metrics?