Articles in Sampling

September 13, 2017

September 13, 2017

Marketing:

Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017

With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.

August 4, 2017

August 4, 2017

Marketing:

Consumers Do Not See Themselves In Demographics

The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.