Articles in Siddharth Banerjee

June 28, 2021

June 28, 2021

News:

Melt Update | 28 June | Pearson Appoints Siddharth Banerjee as Managing Director, India and Asia & MORE

Meanwhile, WhatsApp has appointed Manesh Mahatme to lead the growth of its payments business in India.

March 13, 2020

March 13, 2020

News:

Melt In A Minute |Delhi Government Shuts Door On IPL Matches, Siddharth Banerjee Joins Games24x7 & MORE

Meanwhile, YouTube will now allow ads to run on videos that discuss the new coronavirus, reversing its previous policy.

November 7, 2019

November 7, 2019

Marketing:

Melt | MMA | Priya Nair & Siddharth Banerjee

Has measurement and data overtaken creativity in mobile marketing?

August 12, 2019

August 12, 2019

Research:

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Why regional languages are the future for every brand in India.

August 12, 2019

August 12, 2019

Advertising:

Zee Melt 2019 | Has digital killed storytelling?

Does telling a story online follow the same rules?

December 4, 2018

December 4, 2018

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.