October 13, 2020
October 13, 2020
Advertising:
In the present instance, Tanishq has buckled to the pressure from the weakest enemy – the noise on social media, says Anant Rangaswami.
August 1, 2019
August 1, 2019
Opinion:
When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.
March 26, 2019
March 26, 2019
Marketing:
This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.
March 25, 2019
March 25, 2019
Marketing:
Brands have started running influencer campaigns on TikTok as the social media app continues to grow rapidly with new advertising options.
March 18, 2019
March 18, 2019
Media:
Social Media Benchmarking VS Content Intelligence
December 6, 2017
December 6, 2017
Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
December 1, 2017
December 1, 2017
Marketing:
Is this a case study for real time marketing?
August 7, 2017
August 7, 2017
Research:
Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.
August 7, 2017
August 7, 2017
Research:
A celebrity, signed for a fee and for a period of time to endorse a brand, has the responsibility to do what is right for that brand.
August 7, 2017
August 7, 2017
Research:
Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found:
