December 2, 2023
December 2, 2023
Marketing:
"Though advertising is not looked down upon by the Indian audience, the intent is to help them realise the value in a premium listening experience."
July 28, 2022
July 28, 2022
News:
In other news, the Asian Cricket Council (ACC) has decided to relocate Asia Cup tournament from Sri Lanka to the UAE.
February 5, 2022
February 5, 2022
Marketing:
The challenge of building a global brand from India.
January 7, 2022
January 7, 2022
News:
In other news, Spotify has rolled out clickable in-app podcast ads.
December 17, 2021
December 17, 2021
News:
In other news, Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.
December 13, 2021
December 13, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Vim, Sebamed & Spotify.
November 25, 2021
November 25, 2021
News:
Meanwhile, CRED has appointed Sunaina Jairath as Communications Lead.
October 4, 2021
October 4, 2021
Advertising:
Ritwika Gupta reviews campaigns by Spotify, McDonald's Belgium and MTV.
August 6, 2021
August 6, 2021
News:
In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.
July 29, 2021
July 29, 2021
News:
Meanwhile, Instagram is looking to provide more protection for young users with a series of updates, which includes restricting its ad targeting options for younger audiences.
