Television

Articles in Television

Media:

12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!

Research:

Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.

Media:

Zee Turns 25, Gets Future Proof

"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."

Media:

There’s An Acute Shortage Of TV Inventory, Not A Glut

How valuable is your inventory? Anant Rangaswami answers.