Twitter

Articles in Twitter

Advertising:

Dettol SiTi Shield’s Shitty Social Media Use

The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.

Marketing:

It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?

Media:

Inside Rob Norman’s Head

What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 02

Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.

Media:

Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017

Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.

Research:

The Social Media Habits Of Top Aviation Brands

Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found: