Ushnota Paul

Articles in Ushnota Paul

Advertising:

“Everything Starts With (the) Brand” – Christopher Doyle

Ushnota Paul talks to Christopher Doyle, the Creative Director of the Australia based independent and collaborative creative company, Christopher Doyle & Co.

Advertising:Videos

Creative Picks | Episode 02

Ushnota Paul shares her top 3 picks for last week - The Mo Salah Surprise, Aerosmurf and Assemble AR App

Advertising:Videos

Creative Picks | Episode 03

Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb

Advertising:

ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign

The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers

Opinion:

Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity

It’s a celebration of different women and their choices

Advertising:

Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads

The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...

Advertising:

Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media

Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul

Marketing:

From Marketing To Marathons

Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.

Marketing:

Book Review: Patanjalize Your Brand

Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.

Marketing:

Book Review: Unlock The Real Power Of Ideation

Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.