Articles in Ushnota Paul
April 10, 2018
Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb
March 8, 2018
The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers
March 7, 2018
It’s a celebration of different women and their choices
February 11, 2018
The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...
December 13, 2017
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
August 8, 2017
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.
August 7, 2017
Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.
August 5, 2017
Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.
August 4, 2017
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.