Video Interview

Articles in Video Interview

Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Advertising:

Melt TV | Episode 02 | John Seifert

John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.

Marketing:Videos

Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.

Media:

Punit Goenka: “We Are Ready For The Next Level Of Growth”

Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd

Marketing:

Amul’s RS Sodhi: “Marketing Is Simple”

RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.