March 29, 2019
March 29, 2019
Marketing:
RS Sodhi (MD, GCMMF) talks production, innovation, distribution, marketing and more with Anant Rangaswami (Editor, MELT).
March 11, 2019
March 11, 2019
Research:Videos
"Ideally, the marketer is not required on the sets of an ad film."
March 11, 2019
March 11, 2019
Research:Videos
Why does P&G India choose to continue the campaign?
March 11, 2019
March 11, 2019
Research:
What to expect from the 44th IAA World Congress?
January 28, 2019
January 28, 2019
Media:
"If you're not relevant to the customer, you're not relevant to the market."
January 23, 2019
January 23, 2019
Marketing:
How can a marketer make the most from associating, partnering, organising, or sponsoring an event?
January 7, 2019
January 7, 2019
Marketing:
"A brand is nothing but an accumulation of stories."
January 2, 2019
January 2, 2019
Advertising:
"I'm not the team manager. I am the team captain."
