Articles in Video Interview
December 18, 2018
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
December 12, 2018
"Only 5% of BARC's data and services are being used by the marketer."
November 20, 2018
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 5, 2018
Just a buzzword? Or can Blockchain help make marketing more effective?
October 29, 2018
John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.
October 23, 2018
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
November 23, 2017
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 14, 2017
RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.