Video

Articles in Video

Research:

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017

Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.

Media:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

Research:

Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

Marketing:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Marketing:

Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017

How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.

Marketing:

Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017

Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.