viewership

Articles in viewership

Research:

Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Media:

12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!