Waqas Jawaid

Articles in Waqas Jawaid


‘Advertising Needs To Do A Better Job Of Telling Stories’

A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?