Zee Melt
Articles in Zee Melt
April 12, 2018
Marketing:
“We Need To Evolve The Categories, And We Need To Educate The Consumer”
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
September 14, 2017
Marketing:
Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
Advertising:
Dave Christison on “The Viral Experiment” at #ZeeMelt 2017
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
Advertising:Videos
Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
Media:
Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
Advertising:
Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
Research:
Hemant Mehta on “The Media Dark Research Release” at #ZeeMelt 2017
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
Media:
Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
Advertising:
Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 14, 2017
Media:
Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.