May 4, 2018
May 4, 2018
Opinion:
Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.
April 12, 2018
April 12, 2018
Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
September 14, 2017
September 14, 2017
Marketing:
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
September 14, 2017
Advertising:
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
September 14, 2017
Advertising:Videos
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
September 14, 2017
Media:
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
September 14, 2017
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
