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Articles by Zee

Studies:

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.

Research:

Nick Burfitt on “From TV To TV” at #ZeeMelt 2017

For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.

Opinion:

Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017

There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.

Advertising:

Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017

Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.

Opinion:

Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.

Opinion:

Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017

Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.

Opinion:

Emma Chiu on “Innovation & The Future Agency” at #ZeeMelt 2017

What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.

Research:

Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

Opinion:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Opinion:Videos

A Fireside Chat with Sonal Dabral at #ZeeMelt 2017

Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.