How do you safeguard your brand from ad fraud? Vasuta Agarwal (VP & GM – India, InMobi) has the answers in this session at the Future Citizens Hall at Zee Melt 2017. Vasuta is responsible for the strategic roadmap and revenue for InMobi’s India business including developer, brand and commerce partnerships.
Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017
September 13, 2017
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.