Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017

Animesh Das, September 13, 2017

How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.

How do you safeguard your brand from ad fraud? Vasuta Agarwal (VP & GM – India, InMobi) has the answers in this session at the Future Citizens Hall at Zee Melt 2017. Vasuta is responsible for the strategic roadmap and revenue for InMobi’s India business including developer, brand and commerce partnerships.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit