Advertising:

MELT | Ep 274 | How to grow a network agency in India?

Advertising:

Melt TV | Episode 267 | What’s Wrong With The Advertising Industry’s Business Model?

Marketing:

Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?

Marketing:

Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

Marketing

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Using humour to bridge learning gaps.

Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?

Recommended Reads in Marketing

Melt | Billie Whitehouse | CEO, Designer and Director of Wearable X

Ready To Melt with Anant Rangaswami: Podcast Episode 08

Melt | Episode 38 | Saffron’s Jacob Benbunan

From Marketing To Marathons

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Media

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

How can brands win the INR 15,766 CR Indian sports industry?

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

Melt | Episode 248 | Shashi Sinha talks measurement, media, the future of BARC India & More!

Recommended Reads in Media

Ready To Melt: Podcast Episode 14

Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

Samir Bikram Singh on “A Mobile Video Nation” at #ZeeMelt 2017

Star Struck

Advertising

MELT TV | Episode 273 | What does the agency of the future look like?

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

MELT | Ep 274 | How to grow a network agency in India?

MELT TV | Episode 273 | What does the agency of the future look like?

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

Kyoorius Announces Winners At The Kyoorius Creative Awards 2024

Recommended Reads in Advertising

Easter Eggs & Eminem’s ‘Revival’

It’s A Sad Day For Tanishq, For Titan Watches And For Tata

Creative Picks | 24 May | Apple, Malkist, IKEA

Creative Picks | EP 103 | Apple, Spotify, Xiaomi

Zomato’s New Outdoor Campaign Works

Research

Melt TV | Episode 272 | What’s The Future Of AI Tools?

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024

Melt TV | Episode 272 | What’s The Future Of AI Tools?

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report

Recommended Reads in Research

The Power Of Celebrity Endorsements In The Digital Era

Celebrity Brand Ambassadors And Brand Fidelity

Cinema Advertising In The Age of Multiplexes

Melt TV | Episode 08 | BARC, Data, And The CMO

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017