March 30, 2020
March 30, 2020 Media:
Media:
Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.
January 20, 2020
January 20, 2020 Marketing:
Marketing:
Should brands and companies speak up on current issues?
October 30, 2019
October 30, 2019 Marketing:
Marketing:
The complexity of creating communication today for the many Indias that co-exist.
October 22, 2019
October 22, 2019 Advertising:
Advertising:
It's important to remember that you create for your audiences and not for critics
August 23, 2019
August 23, 2019 Opinion:
Opinion:
Creators ignore all conventional wisdom.
August 1, 2019
August 1, 2019 Opinion:
Opinion:
When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.
July 31, 2019
July 31, 2019 Opinion:
Opinion:
A made-in-India youth brand that’s lasted 23 years. There are few Indian youth brands that can claim the same.
July 1, 2019
July 1, 2019 Advertising:
Advertising:
The challenge in advertising is, and has always been, to make believable claims. If it’s believable, it’s a brave act. If it’s not believable, it’s an attempt at woke-washing.
June 21, 2019
June 21, 2019 Advertising:
Advertising:
Four lessons for all agencies, digital or otherwise.
May 27, 2019
May 27, 2019 Advertising:
Advertising:
Global brands are never quite global; that's why extra care is required in all communication
