Anant Rangaswami
Articles by Anant Rangaswami
May 24, 2019 Advertising:
Advertising:
The Beatles, Dave Trott, the BJP and the Congress
The most obvious take out after the election is that the BJP got their messaging and communication bang-on.
March 11, 2019 Advertising:
Advertising:
Surf, HUL and advertising have excelled
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
November 26, 2018 Media:
Media:
TV, Print Inventory Glut: Busting The myth
"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."
November 22, 2018 Advertising:
Advertising:
Anant’s Blog: Of Commas, Pauses And Laziness
Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.
November 20, 2018 Advertising:
Advertising:
Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom
What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.
May 9, 2018 Advertising:
Advertising:
Mad Memories of Mad Men: Maurice Lévy
Maurice is an amazing guy, a mad man, and an incident like this underlines just how mad he is.
May 4, 2018 Marketing:
Marketing:
Kyoorius And MELT: Listen, Listen, Listen
Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.
April 17, 2018 Advertising:
Advertising:
Martin Sorrell Leaves Behind Shoes Too Big To Fill
Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.
April 12, 2018 Research:
Research:
“The Most Robust Print Research That India Has Ever Seen”
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
April 12, 2018 Marketing:
Marketing:
“We Need To Evolve The Categories, And We Need To Educate The Consumer”
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?