November 14, 2017
November 14, 2017 Marketing:
Marketing:
RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.
November 8, 2017
November 8, 2017 Advertising:
Advertising:
Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.
September 14, 2017
September 14, 2017 Marketing:
Marketing:
Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.
September 14, 2017
September 14, 2017 Advertising:
Advertising:
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
September 14, 2017 Advertising:Videos
Advertising:Videos
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
September 14, 2017 Media:
Media:
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
September 14, 2017 Advertising:
Advertising:
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
September 14, 2017
September 14, 2017 Research:
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017 Media:
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017 Advertising:
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
