Karthik Srinivasan
Articles by Karthik Srinivasan
August 7, 2017 Research:
Research:
QSR Chains And The Social Media Landscape
Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.
August 7, 2017 Research:
Research:
Celebrity Brand Ambassadors And Brand Fidelity
A celebrity, signed for a fee and for a period of time to endorse a brand, has the responsibility to do what is right for that brand.
August 5, 2017 Advertising:
Advertising:
Toilet Rolls – How Do We Impress Our Audience?
Toilet paper brands, which essentially have very few marketable qualities, are nailing their social media strategies. This just goes to show that no matter how mundane the product is, with the right strategy and content, any brand can find and impress an audience on social media.
