melt
Articles by melt
July 22, 2024 Marketing:
Marketing:
Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023
Submissions for SMARTIES™ 2024 continues till 24 July 2024. Read on to find out more about the awards and about the BII.
July 5, 2024 Research:
Research:
“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024
All ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.
June 22, 2024 Advertising:
Advertising:
MELT TV | Episode 273 | What does the agency of the future look like?
June 8, 2024 Marketing:
Marketing:
Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?
Using humour to bridge learning gaps.
June 1, 2024 Advertising:
Advertising:
Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards
Awards. Elephants. And the Master Blaster as the Master Of Creativity.
May 28, 2024 Advertising:
Advertising:
Kyoorius Announces Winners At The Kyoorius Creative Awards 2024
89 Blue Elephants, 7 Purple Elephants awarded + Sachin Tendulkar honoured with the Master Of Creativity award
May 28, 2024 Advertising:
Advertising:
Melt TV | Episode 269 | How Can Conflict Help Creativity?
Secrets to manage creative conflict.
May 28, 2024 Marketing:
Marketing:
Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?
Can marketers co-exist with AI?