melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023

Submissions for SMARTIES™ 2024 continues till 24 July 2024. Read on to find out more about the awards and about the BII.

Research:

“Great Advertising Builds Pre-Disposition”: Findings From Kantar’s Creative Effectiveness Awards India 2024

All ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.

Advertising:

MELT | Ep 274 | How to grow a network agency in India?

Marketing:

Melt TV | Episode 271 | What’s The Relationship Between Stand-up And CSR?

Using humour to bridge learning gaps.

Advertising:

Melt TV | Episode 270 | Highlights from 2024 Kyoorius Creative Awards

Awards. Elephants. And the Master Blaster as the Master Of Creativity.

Advertising:

Kyoorius Announces Winners At The Kyoorius Creative Awards 2024

89 Blue Elephants, 7 Purple Elephants awarded + Sachin Tendulkar honoured with the Master Of Creativity award

Advertising:

Melt TV | Episode 269 | How Can Conflict Help Creativity?

Secrets to manage creative conflict.

Marketing:

Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?

Can marketers co-exist with AI?