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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

January 24, 2023

January 24, 2023 News:

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Melt Update | 24 Jan | INS expresses concern about Govt playing fact checker and MORE

Meanwhile, Debanjan Basak moves to Havas Worldwide India

January 24, 2023

January 24, 2023 News:

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Melt Update | 23 Jan | McCann Global Chairman and CEO Chris Macdonald to exit and MORE

Meanwhile, Colvyn Harris conferred with AAAI Lifetime Achievement Award 2022.

January 20, 2023

January 20, 2023 Advertising:

Advertising:

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

It's not just a creative comfort challenge.

January 17, 2023

January 17, 2023 News:

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Melt Update | 16 Jan | T Gangadhar joins Quotient Group and MORE

Meanwhile, Bharat Express ropes in Varun Kohli as CEO.

January 17, 2023

January 17, 2023 News:

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Melt Update | 13 Jan | Disney Star: Aims 500mn viewership for IPL’23 and MORE

Meanwhile, Disney names former Nike CEO Mike Parker as next chairman.

January 17, 2023

January 17, 2023 News:

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Melt Update | 12 Jan | ZEE’s sponsor roster for ILT20 and MORE

Meanwhile, Meta Creator Studio to be merged with Business Suite.

January 17, 2023

January 17, 2023 News:

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Melt Update | 11 Jan | Ajit Varghese joins Disney Star and MORE

Meanwhile, Ashish Bahl joins DY Works as CEO.

January 14, 2023

January 14, 2023 Marketing:

Marketing:

Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)

"McDonald's is an omni-channel, available anywhere brand."

January 10, 2023

January 10, 2023 News:

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Melt Update | 10 Jan | Messi says “Namaste India” for BYJU’S and MORE

Meanwhile, Amul's RS Sodhi exits, Jayen Mehta takes interim charge.

January 9, 2023

January 9, 2023 News:

News:

Melt Update | 9 Jan | Ashok Leyland unveils new tagline and MORE

Meanwhile, MIB advises news broadcasters against showing visuals ‘not in good taste’.