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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand

"Whether you like it or not, you are already a brand."

News:

Melt Update | 5 Jan | Nielsen One Ads to launch on Jan 11 and MORE

Meanwhile, Cipla Health launches skincare brand – ‘Rivela Dermascience’.

News:

Melt Update | 4 Jan | Twitter to expand political advertising scope and MORE

Meanwhile, Rahul Bhojraj has joined Noise as Head of Creative Content.

Marketing:

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!

Research:

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."

Marketing:

Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing

"The pandemic helped us reposition the value of experiences for our clients."

Marketing:

Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand

"Consumers inherently know that marketers don't tell them the truth."

News:

Melt Update | 2 December | Rayomand Patell moves to Schbang and MORE

Meanwhile, Nitin Mantri inducted into ICCO Hall of Fame 2022.

Marketing:

Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count

"Most OTAs, in my mind, are still booking agents. We are a service provider."

News:

Melt Update | 1 December| TAM: Drop in digital ad insertions and MORE

Meanwhile, Aditi Anand joins L'Oréal Professionnel.