melt
Articles by melt
January 7, 2023 Marketing:
Marketing:
Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand
"Whether you like it or not, you are already a brand."
January 5, 2023 News:
News:
Melt Update | 5 Jan | Nielsen One Ads to launch on Jan 11 and MORE
Meanwhile, Cipla Health launches skincare brand – ‘Rivela Dermascience’.
January 5, 2023 News:
News:
Melt Update | 4 Jan | Twitter to expand political advertising scope and MORE
Meanwhile, Rahul Bhojraj has joined Noise as Head of Creative Content.
December 30, 2022 Marketing:
Marketing:
Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us
Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!
December 23, 2022 Research:
Research:
Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”
"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."
December 17, 2022 Marketing:
Marketing:
Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing
"The pandemic helped us reposition the value of experiences for our clients."
December 10, 2022 Marketing:
Marketing:
Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand
"Consumers inherently know that marketers don't tell them the truth."
December 5, 2022 News:
News:
Melt Update | 2 December | Rayomand Patell moves to Schbang and MORE
Meanwhile, Nitin Mantri inducted into ICCO Hall of Fame 2022.
December 3, 2022 Marketing:
Marketing:
Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count
"Most OTAs, in my mind, are still booking agents. We are a service provider."
December 1, 2022 News:
News:
Melt Update | 1 December| TAM: Drop in digital ad insertions and MORE
Meanwhile, Aditi Anand joins L'Oréal Professionnel.