December 1, 2022 News:

News:

Melt Update | 29 November | Yahoo and Taboola enter 30 year exclusive commercial agreement and MORE

Meanwhile, NDTV-Adani: RRPRH ownership transferred to VCPL.

December 1, 2022 News:

News:

Melt Update | 28 November | Prasanth Kumar named President of AAAI

Meanwhile, Ogilvy launches ‘Reality’.

November 26, 2022 Advertising:

Advertising:

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

November 19, 2022 Media:

Media:

Melt TV | Episode 192 | QYOU Media’s Curt Marvis on Social Video & Influencer Marketing

"10 years from now, most of our business will happen on app-based platforms."

November 16, 2022 News:

News:

Melt Update | 16 November | S4 Capital: Q3’22 Results: Gross profits up 73% and MORE

Meanwhile, ENIL acquires minority stake in Spardha.

November 16, 2022 News:

News:

Melt Update | 15 November | OMG advises clients to pause Twitter ad spend and MORE

Meanwhile, Quint & Newslaundry invest in The News Minute.

November 15, 2022 News:

News:

Melt Update | 14 November | Dentsu Group outlines new global management structure and MORE

Meanwhile, GroupM launches coalition to tackle ad-based carbon emissions.

November 12, 2022 News:

News:

Melt Update | 10 November | Structural change in ZMCL, IDPL & DMCL and MORE

Meanwhile, Television ad volume has increased by 2% in July-Sept ’22 over Jan-Mar ’22 compared to Apr-Jun'22.

November 12, 2022 News:

News:

Melt Update | 9 November | Meta fires over 13% of its workforce and MORE

November 12, 2022 Research:

Research:

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!