melt
Articles by melt
November 9, 2022 News:
News:
Melt Update | 8 November | Purushottam Vaishnava named Director of ZMCL and MORE
Meanwhile, Viacom18 Sports and Cricket South Africa enter 7-year partnership.
November 7, 2022 News:
News:
Melt Update | 7 November | Kriti Sanon named new brand ambassador of Skechers and MORE
Meanwhile, Kaumudi Mahajan joins Meta India.
November 4, 2022 Marketing:
Marketing:
Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”
“We are advertising to an attention-swamped audience.”
November 4, 2022 News:
News:
Melt Update | 4 November | Byju’s gets Lionel Messi for ‘Education For All’ and MORE
Meanwhile, Sony SAB to rebrand; moves from ‘comedy’ to ‘progressive’.
November 2, 2022 News:
News:
Melt Update | 2 November | Tista Sen exits Wunderman Thompson and MORE
Meanwhile, RBI commences pilot to test use case of digital rupee.
November 1, 2022 News:
News:
Melt Update | 1 November | Mirchi appoints Yatish Mehrishi as CEO and MORE
Meanwhile, Ants Digital has launched a public relations and advocacy vertical.
October 31, 2022 News:
News:
Melt Update | 31 October | BYJU’S names ITW Sports Inc as Global Activation Partner and MORE
Meanwhile, MIB aims to make India a hub of uplinking TV channels via satellite.
October 29, 2022 Marketing:
Marketing:
Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity
"Our brand transformation helped crystallize our marketing priorities."
October 27, 2022 News:
News:
Melt Update | 27 October | WPP posts 3.8% growth in Q3 2022 and MORE
Meanwhile, Coca-Cola’s Sprite has become a billion-dollar brand in India.
October 22, 2022 Marketing:
Marketing:
Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More
"Ideas still dictate the quality of impact we have, but data provides the clarity."