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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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Melt Update | 8 November | Purushottam Vaishnava named Director of ZMCL and MORE

Meanwhile, Viacom18 Sports and Cricket South Africa enter 7-year partnership.

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Melt Update | 7 November | Kriti Sanon named new brand ambassador of Skechers and MORE

Meanwhile, Kaumudi Mahajan joins Meta India.

Marketing:

Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

“We are advertising to an attention-swamped audience.”

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Melt Update | 4 November | Byju’s gets Lionel Messi for ‘Education For All’ and MORE

Meanwhile, Sony SAB to rebrand; moves from ‘comedy’ to ‘progressive’.

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Melt Update | 2 November | Tista Sen exits Wunderman Thompson and MORE

Meanwhile, RBI commences pilot to test use case of digital rupee.

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Melt Update | 1 November | Mirchi appoints Yatish Mehrishi as CEO and MORE

Meanwhile, Ants Digital has launched a public relations and advocacy vertical.

News:

Melt Update | 31 October | BYJU’S names ITW Sports Inc as Global Activation Partner and MORE

Meanwhile, MIB aims to make India a hub of uplinking TV channels via satellite.

Marketing:

Melt TV | Episode 189 | HCLTech’s Jill Kouri On Brand Purpose, Positioning & Identity

"Our brand transformation helped crystallize our marketing priorities."

News:

Melt Update | 27 October | WPP posts 3.8% growth in Q3 2022 and MORE

Meanwhile, Coca-Cola’s Sprite has become a billion-dollar brand in India.

Marketing:

Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More

"Ideas still dictate the quality of impact we have, but data provides the clarity."