melt
Articles by melt
October 10, 2022 News:
News:
Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE
Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.
October 8, 2022 Marketing:
Marketing:
Melt TV | Episode 186 | upGrad’s Arjun Mohan On Marketing EdTech in India
"It's not just about creating a stellar product. You have to explain to the consumer how your product will change their life."
October 7, 2022 News:
News:
Melt Update | 7 October | WPP acquires remaining 26% stake in MediaCom India and MORE
Meanwhile, Meta introduces new AI model ‘Make-A-Video’.
October 7, 2022 News:
News:
Melt Update | 6 October | Meta India elevates Arun Srinivas and MORE
Meanwhile, The Entertainment Content Owners Association of India (ECOA) has elected Hiren Gada, CEO of Shemaroo Entertainment, as their new President.
October 7, 2022 News:
News:
Melt Update | 4 October | CCI gives conditional approval to Sony + Zee merger and MORE
Meanwhile, ‘Edit Tweet’ is being tested by its team internally.
October 7, 2022 News:
News:
Melt Update | 3 October | Amul pads up for Argentina Football Team and MORE
Meanwhile, ZEE completes 30 years in India.
October 1, 2022 Research:
Research:
Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value
"Advertising isn't enough to grow brand salience, or drive brand value."
September 30, 2022 News:
News:
Melt Update | 30 September | MRUC expects to restart IRS soon and MORE
Meanwhile, NS Rajan elected ASCI Chairperson.
September 30, 2022 News:
News:
Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE
Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.
September 30, 2022 News:
News:
Melt Update | 28 September | Delhi HC on competitive advertising and MORE
Meanwhile, Universal Music India acquires majority stake in TM Ventures.