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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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News:

Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE

Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.

Marketing:

Melt TV | Episode 186 | upGrad’s Arjun Mohan On Marketing EdTech in India

"It's not just about creating a stellar product. You have to explain to the consumer how your product will change their life."

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Melt Update | 7 October | WPP acquires remaining 26% stake in MediaCom India and MORE

Meanwhile, Meta introduces new AI model ‘Make-A-Video’.

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Melt Update | 6 October | Meta India elevates Arun Srinivas and MORE

Meanwhile, The Entertainment Content Owners Association of India (ECOA) has elected Hiren Gada, CEO of Shemaroo Entertainment, as their new President.

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Melt Update | 4 October | CCI gives conditional approval to Sony + Zee merger and MORE

Meanwhile, ‘Edit Tweet’ is being tested by its team internally.

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Melt Update | 3 October | Amul pads up for Argentina Football Team and MORE

Meanwhile, ZEE completes 30 years in India.

Research:

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

"Advertising isn't enough to grow brand salience, or drive brand value."

News:

Melt Update | 30 September | MRUC expects to restart IRS soon and MORE

Meanwhile, NS Rajan elected ASCI Chairperson.

News:

Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE

Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.

News:

Melt Update | 28 September | Delhi HC on competitive advertising and MORE

Meanwhile, Universal Music India acquires majority stake in TM Ventures.