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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

September 30, 2022

September 30, 2022 News:

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Melt Update | 27 September | MRUCI: Shashi Sinha & Shailesh Gupta re-elected and MORE

Meanwhile, ZMCL ropes in Sonia Kapoor to lead Innovation Studio.

September 26, 2022

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Melt Update | 26 September | Insta allows longer, 60-sec Stories and MORE

Meanwhile, The Board of Director of Britannia Industries Limited has appointed Varun Berry as Executive Vice-Chairman and MD.

September 23, 2022

September 23, 2022 Advertising:

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Melt TV | Episode 184 Shamsuddin Jasani On Building The Agency Of The Future

“The agency of the future will be built around partnerships.”

September 20, 2022

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Melt Update | 20 September | YouTube ends 10 unskippable ad experiment and MORE

Meanwhile, Network18 ropes in Palki Sharma.

September 19, 2022

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Melt Update | 19 September | Meta & Indian IT Ministry collaborate to support tech-based start-ups and MORE

Meanwhile, NEXT by Rediffusion today named Asheesh Malhotra as its Executive Director.

September 17, 2022

September 17, 2022 Advertising:

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Melt TV | Episode 183 | Cheil’s Malcolm Poynton Bets Big On Mobile Technology

"Today, several tactical ideas can be far more powerful than one single big creative idea."

September 16, 2022

September 16, 2022 News:

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Melt Update | 16 September | ABP Network’s Avinash Pandey takes over as NBDA President and MORE

Meanwhile, Sumanto Chattopadhyay to retire from 82.5 Communications.

September 15, 2022

September 15, 2022 News:

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Melt Update | 15 September | Publicis Groupe renews Arthur Sadoun’s mandate and MORE

Meanwhile, Meta launches new AI project, PyTorch.

September 14, 2022

September 14, 2022 News:

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Melt Update | 14 September | Cheil’s Experience Commerce launches EC Studios and MORE

Meanwhile, The Advertising Club re-elects Partha Sinha as President.

September 13, 2022

September 13, 2022 News:

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Melt Update | 13 September | Reports: Sony-Zee offer concessions and MORE

Meanwhile, MX Player partners with Lionsgate.