melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

September 12, 2022

September 12, 2022 News:

News:

Melt Update | 12 September | TRAI release draft regulations to curb online piracy and MORE

Meanwhile, Havas Media Group India has appointed Balachandran V as EVP – Buying, North.

September 12, 2022

September 12, 2022 News:

News:

Melt Update | 9 September | Redseer: Online festive sales to grow by 28% to reach $11.8bn and MORE

Meanwhile, Twitter tests share to WhatsApp button.

September 12, 2022

September 12, 2022 News:

News:

Melt Update | 8 September | Devika Bulchandani to step in as global CEO, Ogilvy and MORE

Meanwhile, Meta launches Creators of Tomorrow showcase.

September 9, 2022

September 9, 2022 Marketing:

Marketing:

Melt TV | Episode 182 | Fernando Machado (CMO, Activision Blizzard) Decodes Gaming For Marketers

"Gaming is more social than social media. Plus, it's ahead of the curve with respect to the metaverse."

September 7, 2022

September 7, 2022 News:

News:

Melt Update | 7 September | NCLT on Zee – Sony Merger and MORE

Meanwhile, L’Oreal Paris ropes in Anushka Sharma.

September 6, 2022

September 6, 2022 News:

News:

Melt Update | 6 September | Dentsu to drop international CEO role in restructure and MORE

Meanwhile, Mastercard acquires title sponsorship rights for all BCCI home matches.

September 2, 2022

September 2, 2022 Research:

Research:

Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

September 2, 2022

September 2, 2022 News:

News:

Melt Update | 2 September | Sidharth Rao launches Punt Partners and MORE

Meanwhile, Bharti Airtel has forayed into the ₹7,000-crore content delivery service market.

September 1, 2022

September 1, 2022 News:

News:

Melt Update | 1 September | MCA asks ad bodies to ensure strict compliance of guidelines and MORE

Meanwhile, Karan Shroff quits Unacademy.

September 1, 2022

September 1, 2022 News:

News:

Melt Update | 31 August | Madan Bahal inducted into Page Hall of Fame and MORE

Meanwhile, Zee licences TV rights (India) for ICC tournaments from Disney.