melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

August 30, 2022

August 30, 2022 News:

News:

Melt Update | 30 August | Twitter introduces Tweet Tiles and More

Meanwhile, Sunday's clash between India and Pakistan attracted 13 million concurrent users on Disney+ Hotstar.

August 29, 2022

August 29, 2022 News:

News:

Melt Update | 29 August | Meta and Jio launch shopping experience on WhatsApp and MORE

Meanwhile, GroupM India joins hands with ShareChat.

August 26, 2022

August 26, 2022 Marketing:

Marketing:

Melt TV | Episode 180 | Vinita Jain

"We used influencers even before influencer marketing was born."

August 26, 2022

August 26, 2022 Advertising:

Advertising:

Melt Digital | Greenpeace’s Gustav Martner

"We need to reduce advertising for fossil fuel brands."

August 26, 2022

August 26, 2022 News:

News:

Melt Update | 26 August | Twitter integrates Podcasts into Spaces and MORE

Meanwhile, Wondrlab launches ‘WISR’, an open tech platform that connects brands and schools.

August 25, 2022

August 25, 2022 News:

News:

Melt Update | 25 August | Warc report: Adspend to slow significantly in 2023 and MORE

Meanwhile, Dentsu Creative India has appointed Ajeet Shukla as Group Executive Creative Director.

August 25, 2022

August 25, 2022 News:

News:

Melt Update | 24 August | Havas Worldwide India appoints Anupama Ramaswamy as CCO & MORE

Meanwhile, P&G’s quarterly ad spends down 50%.

August 23, 2022

August 23, 2022 News:

News:

Melt Update | 23 August | Sajith Sivanandan appointed EVP & Head of Disney+ Hotstar and MORE

Meanwhile, ISA working with BARC to create cross-screen measurement.

August 22, 2022

August 22, 2022 News:

News:

Melt Update | 22 August | MX Player launches ad platform MX Advantage and MORE

Meanwhile, Warner Bros Discovery defers HBO Max launch in India.

August 20, 2022

August 20, 2022 Marketing:

Marketing:

Melt TV | Episode 179 | Deepa Krishnan

"We are not in the coffee business, but in the people business."