melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

August 19, 2022

August 19, 2022 News:

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Melt Update | 19 August | India Today Group launches new content hub & MORE

Meanwhile, Nikhil Madhok, EVP & Head of Original Content, Hotstar, has resigned from his post.

August 18, 2022

August 18, 2022 News:

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Melt Update | 18 August | Schbang launches The Global Content Hub and MORE

Meanwhile, Leo Burnett launches regional division.

August 17, 2022

August 17, 2022 News:

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Melt Update | 17 August | upGrad brings in Myleeta AgaWilliams and MORE

Meanwhile, Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media.

August 16, 2022

August 16, 2022 Research:

Research:

Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE

Meanwhile, NEXT by Rediffusion launched.

August 13, 2022

August 13, 2022 Advertising:

Advertising:

Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani

"The advertising industry is facing an identity crisis."

August 12, 2022

August 12, 2022 News:

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Melt Update | 12 August | WhatsApp launches few privacy features and MORE

Meanwhile, McDonald’s planning to reopen in Ukraine.

August 11, 2022

August 11, 2022 News:

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Melt Update | 11 August | Titus Upputuru launches The Titus Upputuru Company and MORE

Meanwhile, Disney+ Hotstar subscriber base jumps 27.23%.

August 10, 2022

August 10, 2022 News:

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Melt Update | 10 August | ‘MI Emirates’ & ‘MI Cape Town’ pad up and MORE

Meanwhile, Marico’s Q1 ad spends up by 14% YoY.

August 9, 2022

August 9, 2022 News:

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Melt Update | 9 August | Wondrlab Technologies launched with Rajesh Ghatge as CEO and MORE

Meanwhile, RD&X Network has announced a marketing technology tie-up with ADDX.

August 8, 2022

August 8, 2022 News:

News:

Melt Update | 8 August | Nykaa to acquire LBB and MORE

Meanwhile, Facebook to shut live shopping features.