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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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News:

Melt Update | 19 August | India Today Group launches new content hub & MORE

Meanwhile, Nikhil Madhok, EVP & Head of Original Content, Hotstar, has resigned from his post.

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Melt Update | 18 August | Schbang launches The Global Content Hub and MORE

Meanwhile, Leo Burnett launches regional division.

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Melt Update | 17 August | upGrad brings in Myleeta AgaWilliams and MORE

Meanwhile, Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media.

Research:

Melt Update | 16 August | Publicis WW India appoints Oindrila Roy as MD and MORE

Meanwhile, NEXT by Rediffusion launched.

Advertising:

Melt TV | Episode 178 | Ogilvy’s Devika Bulchandani

"The advertising industry is facing an identity crisis."

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Melt Update | 12 August | WhatsApp launches few privacy features and MORE

Meanwhile, McDonald’s planning to reopen in Ukraine.

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Melt Update | 11 August | Titus Upputuru launches The Titus Upputuru Company and MORE

Meanwhile, Disney+ Hotstar subscriber base jumps 27.23%.

News:

Melt Update | 10 August | ‘MI Emirates’ & ‘MI Cape Town’ pad up and MORE

Meanwhile, Marico’s Q1 ad spends up by 14% YoY.

News:

Melt Update | 9 August | Wondrlab Technologies launched with Rajesh Ghatge as CEO and MORE

Meanwhile, RD&X Network has announced a marketing technology tie-up with ADDX.

News:

Melt Update | 8 August | Nykaa to acquire LBB and MORE

Meanwhile, Facebook to shut live shopping features.