melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 267 | What’s Wrong With The Advertising Industry’s Business Model?

The Pricing Problem In The Advertising Industry

Marketing:

Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?

Inside India's Plywood Industry: Marketing Insights Revealed

Marketing:

Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?

Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.

Marketing:

Melt TV | Episode 264 | How Can Corporates Drive Social Impact?

The story of TVS Motor Company and its "Miss.Represent" campaign.

Media:

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

How can brands win the INR 15,766 CR Indian sports industry?

Marketing:

Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz

"This is the time of the year when we aim to maximise our user growth."

Marketing:

Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class

"Value creation and value extraction are two sides of the 'dharma' of successful businesses."

Marketing:

Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”

"MNCs need to keep local competitors and local SMEs in mind."

Research:

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

Marketing:

Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!

"Customer experience is the biggest differentiator for a banking brand today."