melt
Articles by melt
May 28, 2024 Advertising:
Advertising:
Melt TV | Episode 267 | What’s Wrong With The Advertising Industry’s Business Model?
The Pricing Problem In The Advertising Industry
May 28, 2024 Marketing:
Marketing:
Melt TV | Episode 266 | What Does It Take To Build A National B2B2C Brand?
Inside India's Plywood Industry: Marketing Insights Revealed
May 28, 2024 Marketing:
Marketing:
Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?
Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.
May 28, 2024 Marketing:
Marketing:
Melt TV | Episode 264 | How Can Corporates Drive Social Impact?
The story of TVS Motor Company and its "Miss.Represent" campaign.
May 28, 2024 Media:
Media:
Melt TV | Episode 263 | The Business Of Sports: What’s Next?
How can brands win the INR 15,766 CR Indian sports industry?
March 30, 2024 Marketing:
Marketing:
Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz
"This is the time of the year when we aim to maximise our user growth."
March 22, 2024 Marketing:
Marketing:
Melt TV | Episode 261 | Rama Bijapurkar on Jugaad, Sarees and The Great Indian Middle Class
"Value creation and value extraction are two sides of the 'dharma' of successful businesses."
March 16, 2024 Marketing:
Marketing:
Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”
"MNCs need to keep local competitors and local SMEs in mind."
March 9, 2024 Research:
Research:
Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce
Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.
March 2, 2024 Marketing:
Marketing:
Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!
"Customer experience is the biggest differentiator for a banking brand today."